Marketing Business Plan Template

Businesses need to perform marketing to stay in operation. It is the core of all businesses. A marketing business plan guides the business to make money for its survival. It gives the company the direction and focus on its mission and vision for profitability and continuity.

A marketing business plan is used to market or promote the organization’s business, goods or services. It can employ the SWOT analysis that engages the Strengths, Weaknesses, Opportunities and Threats components to identify the viability of any proposed marketing business plan.

The marketing business plan is a highly popular business approach in the business world as it is very comprehensive over the business’s functionality while attempting to lower risks and dangers to the company’s survival.

The marketing business plan uses SWOT analysis to identify the business objectives, mission and vision for a clear direction of existence and progress.

A marketing business plan template can have the following types of information:

* Company Name & Address

* Mission & Vision Statements

* Objective of business plan

* Shareholders / Stakeholders

* Capital Required

* Market analysis

* Business Competition

* Market Environment

* Product Analysis

* Marketing Strategies

* Strengths

* Weaknesses

* Opportunities

* Threats

* Conclusion

A marketing business plan must be thorough in its research of the business environment to propose the best solution in overcoming the challenges and make profit. The marketing business plan must be convincing before it is adopted for implementation.

Consider the attached sample template for your convenience.

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Simple Business Plan Template

No matter how small a business may be, it still requires a business plan as its guiding light. A simple business plan can work wonders for a small start up as it is guided by its mission and vision statements as direction to break through the competitive business world.

A simple business plan must be well thought out prior to putting it down on paper. It is usually drawn up to be submitted to financial institutions such as banks for a business loan, or to some affluent individuals to come on board as the company shareholders or directors. A simple business plan may also be presented to other businesses that may wish to be considered stakeholders in the company.

A simple business plan template should identify the mission and vision statements of the business with its clear objectives listed. It should list the capital and resources that will work the plan to success.

A simple business plan template is dependent on the set up and structure of the company. It can present the following types of information:

* Company Name & Address

* Mission & Vision Statements

* Objective of business plan

* Shareholders / Stakeholders

* Capital Required

* Marketing Strategies

* Products and Services

* Manpower & resources

* Feasibility study & analysis

* Expected timeframe of plan

The plan must be as comprehensive as possible to allow the relevant parties a serious and favorable decision to support it.

Consider the attached sample template for your convenience.

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Startup Business Plan Template

If you want to start a business, the first step is to identify the type of business and its niche. After the feasibility of starting up a business has concluded, you will have a report on the amount of capital required to start up your business.

With the information in your hands, you will need to draw up a startup business plan that will list out the information that will help you kick start your objective. A startup business plan usually contains a lot of financial information with the mission and vision statements to identify the direction of the business when it is ready to go.

A start up business plan must be well thought out and listed out properly to allow the relevant parties to consider their support or input, like the banks for a business loan. There may be a need to obtain more than one business loan from more than one bank depending on the required capital.

A start up business plan template is dependent on the set up and structure of the company. It can present the following types of information:

* Company Name & Address

* Owner’s name

* Owner’s investment (amount & percentage)

*Other investor’s name & investment amount

* Mission & Vision Statements

* Objective of business plan

* Capital Required

* Marketing Strategies

* Products and Services

* Manpower & resources

* Feasibility study & analysis

* Expected timeframe of plan

* Bank loans

* Loan Amount

Consider the attached sample template for your convenience.

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Strategic Business Plan Template

A strategic business plan is very similar to a business proposal where a business wants to progress or even start up.

To improve the business, there must be creative and impactful strategies which the company leadership must propose and adopt. The strategic business plan is to be thought out thoroughly for the future progress of the business which normally gets implemented quickly if adopted. This is the norm today as the business world is very competitive.

A strategic business plan usually contains a lot of ideas that are supposed to impact the business if adopted. However, careful study of the business and its competition is required to have a successful business plan.

A business plan is not a guarantee to improve the business as there are many factors at play, such as economic situation, competitors and financial standing of company. At times, the company needs to improve its financial standing before it can implement the strategic business plan, which requires a business loan.

A strategic business plan template can have the following types of information:

* Company Name & Address

* Company’s current financial standing

* Company’s expected financial standing

*Expected timeframe

* Strategies to improve business

* Objectives

* Capital Required

* Methodologies

* Research conducted & analysis

* Feasibility study & conclusion

* Expected timeframe of plan

* Bank loans

* Loan Amount

The strategic business plan must be workable and well researched with evidences to back up the proposed plan.

Consider the attached sample template for your convenience.

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Catering Business Plan Template

Catering is not easy as it is a customer oriented business. Many, if not all, people like a good meal without much hassle involved. There are many eateries offering catering services; there are even homes which offer catering services.

Hence, a catering business requires a business plan. A catering business plan works through the business requirements and expectations to determine the business’ feasibility.

A catering business plan comprises the executive summary or overview of its operation.

Its template may contain the following sections information:

* Date

* Caterer’s Name & Address

* Caterer’s contact number

* Background of Catering Company

* Description of services

* Description of menu & pricing

* References

* Work testimonies

A catering business plan should give a brief about the company before describing the types of catering services available, such as cuisine, one off deliveries, regular takeaway and function caterings. It should identify its goals and market so that the business is fully aware of its direction. A catering business plan must have identified the needs of the current market and the best marketing strategies to cater to that particular group of diners.

It may include financial and economic specifications to confirm its viability. It can also contain the types of menu and pricing for breakfast, lunch and dinner meals, to entice the potential customer. Pictures of the signature dishes can be include giving the customer an idea of the type of dish ordered.

Consider the attached sample template for your convenience.

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Business Plan Proposal Template

A company needs to continually seek for new business to continue its existence. It cannot depend on old accounts only as the competition increases by the day. Hence, it is crucial to draw up excellent business plan proposals to improve on its business offerings.

It may need to relook at its existing business plan to understand the existing weaknesses and strengths to improve its operation.

A business plan proposal can be done in-house or out-sourced. If it is an in-house activity, the business managers need to be involved in the exercise. If it is out-sourced, the team involved must be professional business coaches who can identify the company’s business operations clearly to propose better solutions to enhance the company’s business operations and offerings to bring in more profit.

The stiff business competition compels many companies to consider re-drawing their business plan proposal every few years. Technology advances and change of customer needs over time require the company to change their way of doing business.

A business plan proposal template is dependent on the proposer. It may be in a formal write up or a report submitted for the company management’s perusal and consideration:

* Company Name & Address

* Date

* Background of business plan team

* Objective of business plan proposal

* Scope of Plan

* Procedures

* Training and Testing

* Conversion and Post Conversion activities

* Benefits

* Software Recommendations

* Costs

* Equipment

* Software

* Service

* Training

Consider the attached sample template for your convenience.

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Business Plan Executive Template

Every business needs a plan to run smoothly. As the saying goes, “if you fail to plan, you plan to fail”; that cannot happen to any business as it was set up to excel. No business owner wants his business to fail; thus, it is important to have a business plan and to have it well executed.

Hence, a business plan executive is really a summary or write up that contains the overview of the business’ operation to achieve the business objectives. It can be a simple and easy business plan executive or complicated and detailed depending on the needs and requirements of the business. Regardless, it should be a clear guide for the business profitability and operation.

A business plan executive template usually has the following information:

* Company Name & Mission

* Company Products & Services

* Company Registration Number

* Date of Establishment

* Overview of Company Operations

* Existing Issues

* Existing Solutions

* Suggested Solutions

* Competitive Advantage(s)

* Marketing Strategies

* Financial Analysis

It is important to be able to identify the current issues faced by the business today and how effective are the current solutions to determine if better solutions should be considered.

Equally important is the company’s competitive advantage(s) which put it at the forefront of its business to bring in more profit. Marketing strategies that are relevant and impactful.

Financial Analysis is important to understand the cash flow of the company.

Consider the attached sample template for your convenience.

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Score’s Business Plan Template

Businesses need to have good business plans to kick start their businesses as well as to stay in business. A good business plan gives the company its direction and focus on its mission and vision for profitability and continuity.

A Score’s business plan is a special plan that specifies certain criteria to writing a good business plan that will bring results. Its template provides different headings with different questions that trigger the desired information to be included in your Business Plan. This template attempts to cater to every type of business; hence, not all questions or sections may be relevant to you.

This type of business plan gives you a better focus on preparing your business plan to the best of your capability. It prompts you on the many aspects that you should consider in your business plan which many leave out accidentally.

The Score’s business plan requires a written description of your proposed business with relevant tables, charts and figures.

It is a flexible plan as it allows you to choose the sections you want to highlight as part of your proposed business plan. This template allows you that flexibility in keying in the necessary information.

A Score’s business plan template can contain the following types of information:

* Executive summary

* Objective & mission statement

* Description of business

* Company information

* Marketing plans

* Pricing

* Competition

* Implementation

* Results

* Milestone

* Contact person

Consider the attached sample template for your convenience.

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New Business Plan Template

Every company is set up to operate a profitable business. It requires to good marketing strategies and intelligent manpower to help it make profit which is reflected in its financial statement.

There are many types of financial information in the company’s financial statement which is proof of the company’s healthy business plan. It would need a exemplary marketing plan that is well executed to generate profits.

A new business plan is required when the financial figures of the company is stagnant or in the red. A new business plan template allows the company to rethink its current business plan and generate a more dynamic one for the current operations.

A new business plan template may contain:

* Company’s Name & Address

* Financial Year of Company

* Date of Presentation

* Income statement

* Revenue statement

* Balance sheet

* Total Assets

* Total Liabilities

* Shareholders’ equity

* Total equity

* Stock sheet

The income statement and balance sheets are the essential portions of a new business plan to identify the cash flow into the company and the available funds at the fiscal year end.

The balance sheet reflects the final amount after the expenses are removed from the income which gives a good view of the viability of the business. It includes the assets, liabilities and shareholder equity information.

A new business plan template allows the company to rework its strategies based on market conditions for better profit.

Consider the attached sample template for your convenience.

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Hotel Business Plan Template

All businesses require a good business plan to move their businesses upwards. Even hotels need to have a good business plan to operate efficiently and successfully. The service industry is so competitive today that a good business plan must be executed well to stay in business. A good business plan will keep the hotel focused on its strengths while improving its weaknesses for profitability and continuity.

A good hotel business plan will comprise the executive summary followed by the infrastructure of the operation identifying the location of the business. Then the development plans are required to be stated in details clearly for a smooth execution when the plan is approved by its authorities such as the stakeholders and management.

Next, there are the financial statements that need to be structured out for good accountability of the funds coming in and out of the hotel. And to assist the financial statement portfolio would be the marketing strategies which a hotel business has to map out for more business. A hotel has many areas: rooms, restaurants, shops, business services, halls and other facilities which can generate revenue for the hotel. Hence, the hotel marketing team has an important task to be creative in planning out marketing strategies for the hotel’s profitability.

A hotel business plan template can have the following information:

* Hotel Name & Address

* Executive statement

* Development & marketing plans

* Capital Required

* SWOT analysis

Consider the attached sample template for your convenience.

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